E-Squared drives Daimler Chrysler customer experience boost
Daimler Chrysler UK
Daimler Chrysler UK (DCUK) is responsible for the manufacture and distribution of a range of cars, buses and trucks under brand names such as Mercedes-Benz and Smart.
At the outset of this project, DCUK had limited contact with its end clients since sales were largely handled by distributors. As a consequence, DCUK had a very fragmented view of its customer base and how it handled customers across each of its brands. Their objective was to undertake a thorough review of customer interactions across the business; to identify the processes used and the data held.
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